Or This is personal project based on the exploration of logo systems and logo rules. Through “Or This” I tried to break all the basic rules logos have from a visual point of view.
Good logos are, now more than ever, flexible and adaptable to the context in which they are displayed. This has resulted for many years now in some companies applying a logo system to their identity.
Using the same word I stretched the logo system idea to the maximum (logos aren’t made of anything material) until at the end, the logo system clearly faded, exemplifying that even if logos are in constant change and becoming more and more organic, they follow some basic visual rules.